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Motives For Consumption Of Luxury Goods
the affordable luxury brands target young consumers and offer highly fashionable products characterised by price within a reach of a middle class income. 2.2 target group of research an important issue for the understanding of status consumption is defining affordable luxuries consumers group.
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the heart of our business. we always strive to bring affordable daily luxuries to your shelves and consumers delivered when and where they are needed. we are proud to work with some of the best most professional manufacturers in the business. the exceptional brands we represent are all leaders in their
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services as affordable luxuries . this would encourage spending by giving the perception that you are delivering much more value than what is being charged. a good example would be that of debeers whose recent advertisements are aimed at convincing consumers that expensive diamonds are not luxuries but thoughtful
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